Huck Bond TV and Film

Location Scout Talent Release Location Release

    TV ADVERTISEMENT EVALUATION   Our brief for this production was to rebrand a Unilever product for a different audience and create an advertisement which appeals to this new audience. As a group we each showcased our chosen products and new audiences, we voted on which rebrand was best, the product we chose was Cornetto. The current target audience for this product is people between the ages of 16-25 of any gender. We decided to change this, to appeal to an older, higher-class audience of any gender.   We collected the feedback to this advert though peer feedback within the class and a questionnaire sent out to a wider audience. From the wider feedback, participants said that we successfully  targeted Cornetto to the older audience, mainly between the ages of 46-55.  We aimed to create a prestige feel to the advert to make the appeal to a high class audience. However, a response we got was "the gloved hand and 'chimp' hair might be comically cree...